Consumer spending on plant-based products has increased by approximately 2.6 billion dollars in just the last two years. Now more than ever, customers are demanding plant-based products, and businesses are having to quickly adapt to accomodate this new and emerging market. But just what is it about going plant-based that is driving consumers and businesses to change so quickly? And why is switching to a plant-based diet important in the first place? To find out, our team spoke to restaurant owners, entrepreneurs and research specialists in food systems around the country to highlight some guidance and recommendations for becoming a part of this emerging market.